AXA Turkey’s customer-focused health insurance strategy is gaining international visibility as Sanem Çıngay Buçukoğlu, the company’s Head of Sales, Corporate Communications and Health, prepares to take on a new global responsibility within the AXA Group. Beginning in July 2026, she will join the senior management team of AXA Health Global, where key global health strategies for the group are developed and guided.
Her appointment reflects the growing recognition of AXA Turkey’s approach to health insurance, which combines innovation, preventive care and end-to-end customer support throughout the healthcare journey. In this new international role, Buçukoğlu will represent AXA Turkey while also contributing to the advancement of AXA’s broader “One AXA Health” vision.
Global Recognition for AXA Turkey’s Health Insurance Model
This expanded position within the AXA Group will create an opportunity to bring AXA Turkey’s experience in health insurance to a wider global platform. The company’s service model, shaped around customer expectations and practical healthcare needs, has stood out for its integrated and holistic structure.
Among the elements expected to draw international attention are digital health solutions, a preventive insurance mindset, and the “Empathy Guarantee” vision. These practices, developed in Turkey, will now be evaluated through a broader international lens and enriched by insights from different markets across the AXA network.
