Anadolu Sigorta reaffirmed its long-standing commitment to healthy living and sport by once again becoming the main sponsor of the Uludağ Premium Ultra Trail, staged on 17, 18 and 19 July. Across three vibrant days in Uludağ, the company supported the event not only through sponsorship but also by creating engaging on-site experiences for runners, families and visitors.
Blending sport, wellness and technology, Anadolu Sigorta enriched the festival atmosphere with rest zones, children’s activities, digital showcases and an AI-powered photo area. These activations transformed the event venue into a lively meeting point where participants could recover, explore insurance solutions and enjoy memorable experiences beyond the race itself.
Trail Running in the Heart of Uludağ
Recognised as one of Turkey’s leading trail running organisations, the Uludağ Premium Ultra Trail welcomed thousands of athletes and outdoor enthusiasts to one of the country’s most remarkable destinations for nature sports. With courses designed for every level, the event featured 70K, 42K, 30K, 16K and 6K distances, allowing both experienced runners and newcomers to take part.
The race routes carried participants through some of the region’s most distinctive natural and cultural landmarks, including Cennettepe, Kirazlıyayla, Süleymaniye, Hünkar Köşkü, Zeyniler, Cumalıkızık, Kürekli Waterfall, Saitabat Waterfall, the Glacial Lakes, the summit of Uludağ, Softaboğan Waterfall, Bakacak, Kurbağakaya and Sarıalan. This combination of endurance and scenery created an unforgettable trail experience in the midst of nature.
Anadolu Sigorta’s Vision for Active Living
Aydın Bozdemir, Deputy General Manager of Anadolu Sigorta, emphasised that the company sees sport as an essential element in fostering a culture of healthy living. He noted that the experience zones, digital applications, children’s activities and athlete-focused rest points prepared for the Uludağ Premium Ultra Trail turned Anadolu Sigorta’s area into one of the most popular gathering spots of the event.
He also stated that the company will continue to support projects built on the unifying strength of sport while encouraging people of all ages to embrace a more active lifestyle through its “One Step Further” approach.
Leadership Participation on the Course
The event also featured direct participation from Anadolu Sigorta’s leadership. Z. Mehmet Tuğtan, Managing Director of Anadolu Sigorta, joined the 16K race and shared the same excitement and challenge experienced by fellow runners. His presence on the course reflected the company’s sincere support for sport and its commitment to promoting healthier lives.
Experience Areas for Athletes and Visitors
Throughout the organisation, Anadolu Sigorta enhanced the race atmosphere with interactive zones designed for comfort and engagement. A dedicated rest area and refreshment point offered runners a pleasant space to relax after completing their courses, while also contributing to the social and festive energy of the event village.
At the company’s stands, visitors were introduced to Anadolu Sigorta’s health insurance, motor insurance and personal accident insurance offerings. The brand also presented its digital services, giving participants the opportunity to learn more about the digital health solutions available through the Sigortam Cepte mobile application.
Activities for Children and a Technology-Driven Memory
Among the most cheerful moments of the event were the face-painting activities arranged for children taking part in the kids’ run. After the race, books were gifted to young participants, helping to encourage reading alongside the excitement of sport.
Anadolu Sigorta also brought technology into the event experience with its AI Photobooth installation. Visitors were able to receive specially printed photographs inspired by the theme “One More Step”, created in celebration of the upcoming Anadolu Sigorta Run set to take place on the Haliç route on 20 September 2026.
