Neova Sigorta carried out a wide-ranging regional meeting program in 11 different cities across Turkey, bringing company executives and agency partners together in the same setting. The gatherings were organised in Gaziantep, Adana, Istanbul Anatolia, Istanbul Europe, Kocaeli, Antalya, Kayseri, Izmir, Bursa, Ankara and Trabzon, creating an opportunity to strengthen communication with the field while evaluating local market realities directly.
Rather than limiting the agenda to performance reviews, the company used these meetings to hear expectations, identify operational needs and better understand the challenges agencies face in different regions. This direct exchange helped reinforce cooperation and provided Neova Sigorta with practical insight into customer demands, service expectations and distribution priorities.
Regional Feedback Shaping Future Action
Input collected from agents during the meetings is expected to guide the company in areas such as product design, service improvement and process efficiency. By engaging with agencies face to face, Neova Sigorta showed that field experience remains a valuable source for building more responsive and sustainable insurance solutions.
The meetings also reflected the company’s broader approach to its agency network. Instead of viewing agents only as a distribution channel, Neova Sigorta continues to treat them as strategic business partners. This perspective supports stronger alignment, better cooperation and more informed long-term planning.
2026 Vision and Sector Developments Shared
A major part of the programme focused on the company’s strategic direction for 2026. During the sessions, Neova Sigorta presented its growth goals, market assessments and plans for the coming period. Participants were also updated on technical and reinsurance matters, as well as economic developments that may affect the insurance sector in the near future.
By combining executive-level updates with open discussion, the meetings helped create a shared understanding of opportunities, risks and priorities. The outcome was a clearer sense of collective direction between management and agency partners.
Performance Recognition Within the Agency Network
Alongside strategic discussions, the company also recognised agencies that stood out with strong results. These evaluations were conducted according to the agency segmentation model introduced last year. The framework takes into account criteria such as production volume, portfolio composition and growth capability, enabling the company to assess agencies in a more structured way.
This recognition highlighted Neova Sigorta’s intention not only to reward success, but also to build a more tailored development approach for different agency groups across its network.
Leadership Emphasises the Value of Field Connection
Neslihan Neciboğlu, General Manager of Neova Sigorta, stated that the insurance industry draws much of its strength from close contact with the field. She noted that regular meetings with agents make it possible to evaluate sector developments, understand changing customer expectations and identify growth opportunities together with business partners in various regions.
She also stressed that such gatherings are important for both listening and sharing: they allow the company to better grasp operational realities while presenting its own strategic priorities and long-term plans. According to Neciboğlu, Neova Sigorta aims to continue growing together with its agents, turn field strength into stronger customer value and contribute actively to the future development of the sector.
