Anadolu Sigorta is reinforcing its commitment to small and medium-sized enterprises by positioning the SME segment among its strategic priorities for 2026. As businesses face shifting economic conditions, natural disasters, cyber threats and operational interruption risks, the company is broadening its insurance and service portfolio to help firms protect their stability and sustain long-term growth.
Rather than viewing insurance solely as a form of compensation after losses, Anadolu Sigorta approaches it as a strategic risk management tool designed to strengthen operational continuity and financial durability. This perspective reflects the growing need for SMEs to build resilience against a wide range of evolving threats.
The Protection Gap Facing SMEs in Turkey
Aydın Bozdemir, Deputy General Manager of Anadolu Sigorta, drew attention to the scale of the SME ecosystem in Turkey. He stated that there are around 3.98 million active SMEs in the country, representing 99.6 per cent of all businesses, 68.5 per cent of employment and 29.6 per cent of exports.
Despite their central role in the economy, insurance penetration remains limited among smaller businesses. While more than 90 per cent of large-scale companies have insurance protection, the coverage rate for SMEs is only about 25 to 30 per cent. This means nearly 70 out of every 100 SMEs continue to operate without insurance cover, leaving a significant portion of the market vulnerable to disruption and financial loss.
Comprehensive Insurance Support for Changing Business Risks
To address these challenges, Anadolu Sigorta provides SMEs with a wide-ranging set of insurance products tailored to different operational needs. Its offerings include Workplace Package and SME Package insurance, SME Supplementary Health Insurance, motor insurance, commercial vehicle insurance, transport insurance, engineering insurance, machinery insurance, cyber security insurance and liability insurance.
The company also develops targeted advantages for different professions through its Experts in Their Field campaigns, helping specific business groups access more relevant protection and service benefits.
Digital Access and Around-the-Clock Policy Management
Anadolu Sigorta complements its product range with digital tools that simplify insurance management for SMEs. Through Sigortam Cepte, businesses can carry out policy transactions and monitor claims processes at any time.
Access is available 24/7 via personal and corporate online branches, the call centre and other digital platforms, allowing SME customers to manage their insurance needs more efficiently and with greater convenience.
