AXA Sigorta is progressing its vision for revolutionizing the healthcare sector by collaborating with the innovative Phenome Longevity platform, created by the biotechnology firm Phenome Omics. This strategic alliance positions AXA Sigorta as one of the pioneers in the insurance industry focusing on longevity, aiming for substantive action in promoting healthier lifestyles.
Under the ethos of its “Empathy Guarantee,” AXA Sigorta remains committed to developing solutions beyond the traditional insurance framework, which offers mere financial support post-risk. Instead, the focus is on preventative health measures that maintain and enhance individuals’ quality of life. The partnership with Phenome Omics is set to introduce an avant-garde model within the insurance ecosystem, providing personalized health insights that allow individuals to proactively identify potential health concerns through genetic and biological evaluations.
Innovation and a preventive approach to healthcare are strategic priorities for AXA Sigorta. The advancement into the longevity sector is perceived as crucial to the evolution of the insurance industry through this collaboration. While the company is actively working to integrate solutions supporting longevity into its offerings, plans to unveil specific initiatives in this realm are in the pipeline.
During the ceremony held at the AXA Sigorta headquarters, Sanem Çıngay Buçukoğlu, Head of Sales, Corporate Communications and Health, discussed the implications of this collaboration:
“We uphold the belief that insurance ought to do more than merely cover risks; it should empower individuals to approach the future with greater health awareness. An emphasis on long-term wellness shifts insurance from being a reactive safeguard to becoming an active participant in an individual’s lifelong journey. Partnering with Phenome Omics marks a significant milestone in actualizing our vision for preventive insurance. Being at the forefront of such transformation is both a unique responsibility and a significant motivator for us.”
By amplifying its healthcare investments and forming collaborations rooted in science and technology, AXA Sigorta’s mission is to equip its customers with the resources necessary for a longer, healthier, and better-informed life.
You can watch the ceremony featuring AXA Sigorta’s agreement with Phenome Omics here: https://youtu.be/1ZYi70UCRlg?si=V9KzyFbr3ADhpt5N.
