Quick Sigorta has rolled out a new multi-platform communications campaign designed to broaden public understanding of insurance while introducing its innovative protection products to a larger audience. The campaign features three separate commercials and is being broadcast simultaneously on 40 national general and thematic television channels, alongside digital media and social networks.
At the centre of the campaign is KASKONOMİQ, a product created to respond to the needs of Turkey’s ageing vehicle fleet and the large number of drivers who cannot easily obtain comprehensive motor cover. In addition, the campaign also presents Quick Sigorta’s strength in financial insurance, drawing attention to the business-focused protection solutions it provides.
KASKONOMİQ Brings Comprehensive Cover Within Reach
Two of the adverts focus on KASKONOMİQ and its promise of making comprehensive motor insurance more attainable. The product is promoted with pricing starting from 3,920 TL for cars and 2,900 TL for motorbikes. Built around the idea of comprehensive cover for every age and every vehicle, KASKONOMİQ offers a more economical path for vehicle owners who have been excluded from traditional cover because of vehicle age, especially those with cars that are 10 years old or more.
For many drivers, the age of their vehicle has made comprehensive insurance difficult to secure, while others have chosen to go without cover because of cost concerns. As a result, they have been left to carry the full burden of risks such as accidents, theft, fire, floods, hail, earthquakes, terrorism, civil unrest and other natural disasters on their own.
A Response to Turkey’s Growing Protection Gap
According to the campaign message, only one out of every four vehicles in Turkey currently benefits from comprehensive motor insurance. This means millions of cars, motorcycles, vans, minibuses and other vehicles remain financially exposed on the road. The problem is becoming more pronounced as the national vehicle fleet grows older, vehicle and spare-part costs continue to rise, and many policyholders view comprehensive premiums as too expensive.
Quick Sigorta developed KASKONOMİQ to narrow this gap and reopen access to insurance for a major segment of the market. The company sees this underserved group as representing nearly 75 per cent of Turkey’s vehicle fleet, making it a significant area for broader insurance inclusion.
Ahmet Yaşar Emphasises Wider Risk Sharing
Ahmet Yaşar, Chairman of the Maher Holding Insurance Group, stated that vehicle risks do not disappear with age and that millions of owners either cannot find suitable cover or decide against purchasing it because of pricing. He underlined that worsening climate-related threats such as floods, hailstorms, storms and forest fires make this lack of protection even more serious.
Yaşar explained that KASKONOMİQ was created specifically to meet this need through lower premiums and wider accessibility. In his view, insurance functions as an economic safeguard for individuals, families and businesses, and its core role is to strengthen resilience by spreading major risks across a broader population. He described KASKONOMİQ as one of the clearest examples of that principle in action.
Financial Insurance Expertise Also Takes the Spotlight
The third advert in the campaign shifts attention to Quick Sigorta’s capabilities in financial insurance. Yaşar stressed that the company has positioned itself as a specialist in this field and supports businesses through products such as Surety Insurance, Building Completion Insurance, Invoice Protection Insurance and Receivables Insurance.
These solutions are intended to help companies gain easier access to finance, protect their commercial relationships and support economic growth within a more secure trading environment. By pairing this message with the KASKONOMİQ offering, the campaign presents Quick Sigorta as a brand serving both individual vehicle owners and the wider business community.
Campaign Continues Across TV, Digital and Agency Channels
Quick Sigorta is extending the campaign beyond television through digital platforms and social media, ensuring broader visibility and easier public access to its products. Consumers can review KASKONOMİQ and other solutions online through mobile devices and the internet, while those seeking direct support can also connect with more than 9,000 agents across Turkey.
Through this integrated campaign, the company aims to improve insurance awareness, reduce the protection gap and make practical, affordable cover available to a wider section of society.
