Türkiye Sigorta reinforced its position as the strongest digital brand in the insurance industry, according to the latest Digital Reputation Report, while also making a notable leap in the broader list of Turkey’s top brands. The company preserved its first-place standing in its sector and advanced 28 spots in the national overall ranking, reaching 21st place.
Published for the fourth time, the Digital Reputation Report evaluates brand performance across social media and other digital environments through both cumulative and sector-based analysis. Covering results through 2025, the study assessed 43.3 million data points from 591 companies operating in 50 sectors. Data collection and analysis were conducted using Meltwater, a global media intelligence and social analytics platform.
How the Report Measured Digital Reputation
The report uses a score-based model to compare the digital activity of brands against competitors within their own sectors. Reputation scores were calculated through nine key indicators: total number of results, social media results, web platform results, unique results, unique users, positive content, negative content, neutral content, and estimated reach.
Within the insurance category, where the average sector score stood at 55.62, Türkiye Sigorta achieved a score of 89.90. With this result, the company became the digital reputation leader of the insurance sector for the third consecutive year.
Growth Beyond Sector Boundaries
Türkiye Sigorta’s digital visibility continued to expand significantly. By 2025, the brand reached 222,000 total results, reflecting a 21.4% increase, while its estimated reach climbed to 163 million, marking a 50.5% rise. These figures show that the company not only protected its leadership in insurance, but also broadened its digital influence on a national scale.
The company’s rise to 21st place in the overall ranking of Turkey’s largest brands highlighted that its reputation strength now extends well beyond its own industry. This 28-place jump signals growing recognition of the brand across the wider digital landscape.
Message from Türkiye Sigorta
Selda Çamlıbel Özkoyuncu, Director of Corporate Communications and Brand Management at Türkiye Sigorta, described the achievement as a meaningful reflection of the company’s communication strategy and stakeholder relationships. She stated that the result represents not only strong visibility across digital channels, but also the trust established over time with customers, business partners, employees, and the public.
She emphasized that Türkiye Sigorta approaches digital platforms as more than spaces for information sharing, seeing them instead as critical environments for understanding stakeholder expectations and building engagement. Özkoyuncu also noted that the climb in the overall ranking demonstrates the success of the company’s long-term efforts in communication and brand management.
Looking ahead, Türkiye Sigorta aims to deepen stakeholder relationships, strengthen its digital communication capabilities, and continue increasing its brand value.
